Facebook Releases New Ways for Gaming Marketers to Reach Players

Facebook Releases 3 New Updates For Gaming Marketers

Facebook is known for its speed work and just get it done as soon as possible.

Break the things and just do it is the policy of what Mark has always followed.

In the same way, they have released new features for Gaming Marketers, who want to reach the players for their apps.

They want to give them more pleasing results and so they have come up with interesting new updates.

Here are 3 new ways what Facebook has updated

The playable ads,

Retention optimization, &

Minimum Return On Ad Spend (ROAS) bidding-designed to help gaming marketers connect with their most valuable players.

Playable ads can help advertisers drive higher-intent installs from people who have experimented with the game and are, therefore, more likely to play after installing.

Game developers, such as Bagelcode and Rovio, are already seeing results using this new format.

  • Bagelcode tested playable ads and saw a 3.2X improvement in return on ad spend on Android and a 1.4X improvement in return on ad spend on iOS.
  • Rovio saw a 40% lower cost per paying user and a 70% lift on day seven return on ad spend.

Now let us dive into the potential of new features rolled out by Facebook:

Reach Potential Gamers

To help out game developers who are completely based on ad-based revenue models, they have rolled out these features for them to test retention optimization.

Retention optimization allows gaming marketers to deliver their ads to the people most likely to play their game, helping gaming developers monetize their apps better.

Gaming developers, such as Bitmango and Beijing Fotoable, have been testing retention optimization and are already seeing results.

Beijing Fotoable saw a 30% higher return on ad spend using retention optimization, compared to optimizing for installs.

Facebook has also planned to roll out retention optimization more broadly on Facebook, Instagram & Audience Network.

Ads Optimisation To Reach Business Goals

With its recent study and survey, Facebook has found out that paying gamers in the U.S. spend on average $20 in-app by day 7 after installing and as much as $49.33 by day 90.

("Lifetime Value: The Cornerstone of App Marketing," AppsFlyer in cooperation with Facebook, 2018 LTV Benchmarks; Includes IAP + IAA revenue)

Lst year Facebook had launched Value Optimisation to help advertisers to find potential gamers who will do in-app purchases.

This time they are introducing an additional tool to make value optimization even more effective.


So the above updates from Facebook show the speed of their development towards attracting new advertisers on their platform and providing them true value-based results.

Let me know in the comments below how many times have you seen the positive results for App Installs ad on Facebook.

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About Anish Kokani

Anish Kokani

I'm passionate about helping people grow their Businesses in terms of Sales, Revenue and Traffic using Traditional as well as Digital Marketing. Till today, I've helped several businesses grow at the rate of 300% and much more.

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