Step By Step – Beginners SEO Guide Made Simple

3 Beginners SEO Steps

You will search on Google for

  • Step by Step guide on seo for beginners
  • Beginners SEO Courses
  • How to make SEO friendly website?
  • How to optimise pages for SEO?

So there are many other ways you search on Google for SEO guide.

I am confident that once you read this article completely you will understand what are the basic steps to know for SEO.

I will make it simple and help you to understand the steps to follow at the beginning or at initial stage for your website.

So let me begin.

Do you know there are around 2 million blog posts published everyday alone on WordPress.

So it comes around 24 blog posts every second.

If I include all the posts from different domains the number increases still higher.

So, what are people doing they are publishing articles online and when we search them on search engines we will be able to see them as the results with the help of relevancy in the content.

Let us consider you search for Cheese Burger Recipe on Google,

So it works very hard to find out the best relevant content, which is thorough, in depth, easy to do, which can be prepared at home and

It also shows you the restaurants where your choice of cheese burger is available.

So Google is not just showing you the results with the relevancy but it knows

What do you mean?

When you are searching?

Search Results Practical

I've told you just few factors on How Google Search Works?

But let us see the basics now.

When I started researching on SEO back in 2014 it was pretty easy but I would not want use these words, but today it's not the way.

Getting ranked on Google with your website is very tough today.

But I am here to help you out with the Step By Step Beginners SEO Guide Made Simple for you to understand.

So let us say you have a website of food recipes which you want to index and monetise it on Google.

Food Recipe Site

So you prepare your website, host it by adding the content and you publish it and sit back again publishing.

But you will see that there is no traffic to your site.

Now you get demotivated and confused and you start advertising on Social Media, but there are some basic steps to know, implement and solve in your website first.

So let us begin to understand what are some basic steps in SEO Beginners Guide that you need to follow:

  1. SEO Optimised Keywords
  2. Human and SEO Friendly Titles
  3. Quality Content

Before we begin let us first understand the meaning of SEO;

According to Wikipedia

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

Let me simplify this in English for you:

SEO is the process of making your content attractive, appealing and readable for humans first and making Search Engines Friendly  to show it as results on SERP (Search Results Page).

As we have started with an example of Food Recipe, let us understand

How can we rank and index it on Google?

Working on Blog

So let us begin with the steps one by one:

Step 1: SEO Optimised Keywords

So what are these Keywords, they are the similar words used in your blog post related to the search term searched by the people on search engines.

Keywords will be searched by the Google bots while crawling into your site and it tries to match the keywords related to search, to provide the best results for the user.

There is lot much what Google Bot does but they are advanced to know, so let us see only the basics for now.

There is no doubt about the importance of keyword research even in todays search engine landscape.

Keywords help Google bot to find the relevancy in the articles you write.

So you need to focus on the relevant keywords to use them in the article for the title you have put.

Now the best thing is you can use the Keyword Planner for doing keywords research.

SEO Keyword Competition

You can even take the help of Google Search Console.

Search Console For SEO

Google search console will not even charge you a dollar for using it.

Use it for understanding which keywords are working best for you and try to use them in the article to boost the rankings.

Targeting keywords can have a big impact on your SEO and organic traffic.

I encourage you to go after long-tail keywords, because they’re easier and more profitable to target.

Most top brands are beginning to see the potential in longer keywords, specifically long tail phrases.

For example, Amazon makes 57 percent of their sales from long-tail keywords.

That’s because longer keyword variations – especially those with commercial intent – convert very well.

Short Vs Long Tail Keywords

Content marketing experts, like Rand Fishkin and Marcus Sheridan,

They've even taught others how to integrate long-tail search phrases into content creation in order to improve organic traffic by 80%.

Keywords Data

I will show you how to use long tail keywords in just 4 simple steps:

  1. Define Content Purpose
  2. Understand Your Audience
  3. Research Long Tail Keywords
  4. Write Content Based On Selected Long Tail Keywords

Step 1: Define Content Purpose

Writing or using the long tail keywords won't help you, rather you also need to work on the quality content which gives the value and purpose for the readers.

According to Altimeter, “70 percent of digital marketers don’t have an integrated or effective content strategy.”

Heidi Cohen found that simply measuring ROI will yield a positive impact.

Measuring ROI

Step 2: Understand Your Audience

Learn and study about your audience to avoid creating wrong content for the audience or targeting the wrong list of keyword phrases.

Anna Ritchie of Content Marketing Institute says that the purpose of mapping out a buyer persona is to;

Visualize, in as much detail as possible, your audience members, their background, their demographics and their psychographics.

Audience Study

Step 3: Research Long Tail Keywords

Many of the times it is hard to find right long tail keywords.

People keep aiming at highly competitive keywords and then wonder why their search traffic is not growing.

Just writing the titles and writing the same words from the posts won't help you rather you need to on how your users are going to search on google.

For example people search for

  • content marketing strategies
  • 3 content marketing strategies
  • best way to content marketing
  • how to do the content marketing
  • guide for content marketing.

So this is the way you need to understand; How people search and use such long tail keywords.

Many have lower search volumes, than head keywords, but their conversion rates are usually very high.

This is the power of becoming a long tail pro; use the long-tail keywords to laser focus an audience giving buying signals in their search engine query.

That's why you should use them, if you are serious about acquiring customers for online business no matter what your niche might be.

Serious buyers use a long tail search.

Let us find those Long Tail Keywords right now:

First Go To Google Adwords and login.

Adwords

Go to Settings on left corner

Settings for Keywords

Select Keyword Planner

Keywords Planner By Adwords

Pick long tail keywords for your content from the results with 4 or more words.

Keywords Research

Now let us go to,

Step 4: Write Content Based On Selected Long Tail Keywords

Content creation is the tough thing if you are not passionate about it.

You need to match the ideas of the keywords and fill the content however by planting by sowing the right seeds in your content.

According to Whatech, over half of all marketers struggle with content – either producing enough of it or making it engaging.

Biggest Content Marketing Challenge

People find it hard to get the engaging content which provides value to the readers.

Keywords are the critical factor in the Google ranking algorithm.

No matter what the latest factors might be but keywords still boost your content search performance by 15.04%.

Page Ranking Factors

Now let us go to the second step of the SEO beginners guide:

Step 2: Human and SEO Friendly Titles.

It is the frustrating job to do well on all the SEO things but sometimes it seems impossible for everything to work out perfectly.

Title Tags are key-roles of SEO.

When it comes to low efforts/big results it is because of Title Tags.

It is such a small element but has a massive impact.

You know it is very important to write eye catching headlines as well as SEO friendly headlines.

So this is the frustrating and hectic job when it comes in for people to understand.

So, I will break down the process for you to understand tips and tricks to write the Title Tag.

Now the question comes is What are title Tags?

These are the 1st impression words when you search something on Google, For ex: Cheese burger recipe, so the results you see on are like these below on SERP (Search Results Page).

Search Results Practical

Often this is the 1st thing what people see and that's the big reason why it's so crucial to put time and effort into your title tags.

So there are 3 important steps to take to optimise your Title Tags:

Step 1: Match Your Headline with Title Tags

Step 2: Create Title Tags

Step 3: Optimise Title Tags for SEO

So let's dive into them one by one:

Step 1: Match Your Headline with Title Tags

You might ask me How writing title tags is different from headlines? It's better I'll show you the simple example itself.

Check out this SERP result from Copyblogger:

Copyblogger SERP

It seems like the title for the page would be “How Content Marketing Builds Your Business,” right?

But when you go to the page, you’ll see a different title:

Copyblogger Titles

The title shown on the page is longer and more descriptive.

So why would Copyblogger do this? It’s most likely because the shorter title tag looks better on the SERP, and it takes less time to read.

The actual title that you see on the page goes into more detail, and that’s probably why they used it.

So this is the tactic that's the sort of SEO stuff I love.

With this in mind let us understand

Title Tags should be short: Shorter titles are easy to read for people and search engines to crawl.

If your title tag is too long, search engines will cut off your title with an ellipsis (…):

Long Titles

You should see that readers and search engines should be able to see the entire title tag so they gte the best idea about your content.

Moz reports that Google typically shows 60 characters of the title tag. So if your title tag is 60 characters or less, you can generally expect that the entire title will show.

Title tags should contain your main focus keyword: You need to see that your main keywords should be in the beginning of your title as much as possible.

Here's an example:

Titles Friendly For SEO and Readers

Title tags should describe a benefit: This is one of many reasons Google warns against keyword stuffing and boilerplate titles.

You should know that your title tags are the first thing and the representative of your entire content inside your post.

So you need to focus on giving benefits or appealing tips for readers to open your post because you need to understand that you are not trying to trick people.

You need to understand that they need to get the benefits when they open your article.

Blog Post Reader

Now let us go to the 2nd step of optimising title tags;

Step 2: Create Title Tags

Once you are done with the title tag you need to focus on the page titles.

If you are using HTML website, CMS or WordPress all are super easy. So once you are done with this we will go to the next step of the rule.

Step 3: Optimise Your Title Tags For SEO

People assume that once they have written with title tags they are done with the job but you should know you are not yet done because there are some steps to Optimise Title Tags  for SEO.

The best way to optimise your title tags is with Social Media websites.

Google suggests using your homepage title tag to include the most branding.

Here's how I do that: Preventing search engines from rewriting your title tags. Yes I'am serious about it. Google does that because they feel that their revised title tags would help people more than original version.

I'll show you the steps to make Google keep your title tags as they are:

  • H1 Page Heading and Title Tags Should Be Different.
  • Make sure you don't have any duplicate title tags.

Blog Image

Now let us got to the 3rd step of SEO Beginners Guide:

Step 3: Quality Content

Most marketers have misunderstood that SEO is only about making websites or content for algorithms and search engines, but they are wrong.

When writing content it needs to accomplish two goals:

  1. Appeal To End User
  2. Well Rank With Google

Writing appealing content which is easy for people to understand will end up high CTR. The question come is How To Do This For Both SEO and Humans?

So let us say you search for how to make cheese burgers recipe on google, then google will will strive really hard to find the best, easy and most visited, as well as the recipe which can be prepared at home for you.

It will also show you some best places to eat cheese burgers near you if your location is turned on.

Search Results Practical

So when you see this the first thing for you to focus while also writing is the quality content not the creepy ones.

The content you write should be more helpful for your audience when they open to read and it shouldn't suck their mind.

SEO will be useless if your content is plain and sucks.

There are some steps to follow for quality content as well as SEO friendly:

  1. Quality
  2. Use of Keywords
  3. Freshness of Content

So we will be starting with;

Step 1: Quality

Standing out from the crowd with quality content will not help you for that you also need to put efforts for SEO. But coming up with great content is not so easy task.

Take a professional approach to create a great content by simply committing to make writing a daily habit.

Once you start writing  include all the important ingredients to make it great content. Once you start writing prick every detail and fill up all the holes regarding it and then make your reader satisfy.

Next time when he searches for that particular niche  he should directly come to your site.

Step 2: Use of Keywords

Use of keywords doesn't mean to just fill up the post with the keywords because Google clearly understands what people are searching for and it knows what to show on SERP.

So don't just do the keywords stuffing which will not help for page ranking at all.

Step 3: Freshness of Content

Hubspot has done a benchmark this year that showed, once again, that posting more frequently improves Google rankings.

Posting content everyday signals Google that your site is up to date and has fresh content regarding that particular niche topic and will shop your content in SERP.

While it is important to publish regularly, you can still get great results by posting once a month as long as your content is thorough and in-depth.

So this is the way on How to make content friendly for SEO and readers.

When Google bought Humming bird update it started to crawling the content which is in depth and has complete guide.

So whenever you are writing content you give the complete answer for the search query for the readers and I repeat he should feel that I got complete answer for my queries in this website and I know what should I do for the next step.

Conclusion

I hope this guide has helped you understand curatively SEO Beginners in 2018. It will take lot of time but will surely help you to rank on google.

Who knows next time you start seeing the better results.

After reading this if you feel it's really important, please feel free to share with your friends on your social media forums.

Tell me your results and other ways for Beginners SEO in comments below.

Good Luck!

About Anish Kokani

Anish Kokani

I'm passionate about helping people grow their Businesses in terms of Sales, Revenue and Traffic using Traditional as well as Digital Marketing. Till today, I've helped several businesses grow at the rate of 300% and much more.

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