Until you read this article there are millions of email conversations happen.
Did you know here are over more that 200-Billion emails are sent and recieved every single day.
Many people out there will still ask you Who Opens Emails and Read Them?
You won't believe me Email Marketing Campaign have higher conversion rates than any other form of digital marketing campaigns.
According to a 2017 study from Radicati, there are over 3.7 billion email users worldwide, and that number is steadily rising.
If you think that statistic is high, you’ll want to sit down before I tell you the volume of emails being sent.
The research from Radicati says that We’re sending and receiving 269 billion emails every day. It seems impossible to stick out in this crowd.
Yet email remains one of the most effective channels of marketing, with a median ROI that’s nearly 5x that of other channels like social media, direct mail, and paid search.
Of course, knowing email is effective and writing an effective email don’t necessarily go hand-in-hand.
If you send the wrong emails, you’ll end up losing customers. In fact, 66% of people unsubscribe from emails because they’re not aligned with their interests.
I've heard people blaming email marketing campaigns and they loose millions of dollars on it and they speak out against it.
But they still need to know;
How it is to be done?
You can just type in Email Marketing on Google and you get millions of results on how to do it, but what they lack is proper funnel and and process with simple explanation.
So I have written this article for those who want to start with Email Marketing that Converts.
Before I begin I would likt oshowyou something;
Adobe even found that half of all consumers prefer being contacted by brands via email over social media and direct mail.
Email newsletters specifically have the highest reported positive experience by consumers in a recent survey.
According to a survey by the McKinsey Global Institute, reported in The Atlantic, workers spend 650 hours in a year on Emails!
That simply illustrates the importance of Emails on the professional frontier.
So let's begin with the guide to write emails that convert;
There are 6 Steps To Write Highly Converting Marketing Emails on which you need to follow:
- Know Why
- Think What
- Interesting Subject Lines
- Write For Humans
- Visually Appealing
- Proper CTA
So let us start one by one;
There is some biological sense of purpose you need to sit down and understand behind your emails.
Sell your Why to people because when they know Why you are doing it people tend to believe you more.
We need to understand that people know your product because they know Why you are doing it? and not because of What you are doing?
Communicating your Why properly to people will address the best content in your email.
When you know Why you are doing anything then it will be very easy for you to address people in your email.
You might ask me; Why Am I Telling You This For Writing The Emails?
I am telling this because it gives sense of purpose when they start reading your emails or it happens like your content sucks to read.
So sit back for moment think twice, prepare some good content understand the scenario on what you need to focus on,
and then script it down make it to read from someone ask them how is the content and then finalise the content.
Emails have some serious implication about your character and a reflection of a negative personality.
As you will be clear with Why you are sending this email then you will be ore clear with writing the content.
Now let us go to the 2nd step;
When you are clear with your Why it must reflect with What You Are writing.
Now is the step to know What Should be the content and Whom are you targeting.
Understanding the audience with the factors like
You need to understand your receiver, know more and more about them, their patterns, how busy they are etc.
Why you need to understand the patterns and schedule?
We need to shoot our email at their free time and there is 93% more chance of receivers opening the email.
Or else it goes down as it gets older in their inbox.
So timing is also key thing.
That is why you need to know what are the patterns of their work schedules.
When it comes to part of content on what you would want to write it should have some clear understanding of the purpose,
otherwise your email will leave your receiver with an ambiguous or self promotional email, that will not help either party.
Decide what type of email you're sending and what your expected outcome is.
The more clear your intention would be, then better focused will be your email.
When receiver starts reading your email he should be in better sense of understanding on what you have written.
Whatever you write think about how much time they need to read to understand what you have written because,
sometimes it happens that they bounce due to more content and will never come back to read the same email.
Asking for favours or for giving suggestions, your Emails shouldn’t become a menace to someone else.
The recipients of professional Emails usually happen to be pretty busy, we all are, aren’t we?
And no one likes their inbox flooded with pointless and unprofessional Emailsthat add no value at all.
Be clear and precise on what you want to tell your recipient, so that he understands it clearly at the first go.
We usually only read emails which interests us or pique our attention.
So the real question is how many of them grab your attention.
So think twice on what you are writing.
Now the 3rd significant step to follow is;
Interesting Subject Line
This one is most neglected part of emails, where sometimes I see people sending emails without subjects.
They might loose some potential customers when they send it without subject line.
You need to remember subject line is the first thing what your recipients see in their inbox.
So you need to understand that how you need to write the subject lines, which are appealing, interesting, provocative and openable, rather going to junk folder.
A vague, blank or all caps subject line would send your email directly into your recipients trash bin.
Make sure your mail gets noticed and adds some value to your recipients time.
They say the book is judged by its cover and I say email is judged by its subject line.
Write subject lines which makes your recipient to provocate for opening it and reading it.
In 2012, Epsilon’s fourth quarter email analysis revealed that out of 7.3 billion emails sent across several industries, the average open rate was 27.4% and the average click-through rate was 4.5%.
The email subject line largely determines the open rate, especially the ones with 4 – 15 characters.
Here are some tips:
- Short and descriptive subject lines work better
- An element of curiosity can increase your open rate
- You can always tweak your subject line and resend the email to subscribers if the first send doesn’t deliver great results
Example: Cheap Traffic = Easy Leads & Sales
The chart below, from Content Marketing Up, shows that short subject lines get more opens.
When you are crafting your subject line, there are 5 key elements that you need to know about:
- C = curiosity
- U = urgency
- R = relevancy
- V = value
- E = emotion
So, the next time that you write an email subject line, make sure it’s on the CURVE.
So now let us go to 4th step;
Write For Humans
Do you know Why bounce rate of subscribers increases for your emails, it is due to writing emails for robots and machines.
Don't write emails like commands for machines, write it for human beings.
Most of the times people tend to write either everything bold or semibold or everything capital which is hard to read;
No punctuation marks, no emotions, writing for just sake of writing and they don't even use one emoji.
So what happens is reader gets irrespecutful and ambiguous and he bounces out without any engagement.
Do you remember Give Respect and Take Respect Policy, that is key aspect for writing the content.
Respect is one thing which deepens the relationships.
Attract readers attention with a story which compels them to engage.
Do you remember we all loved stories when we were young and that is the skill which everyone remembers and loves to listen even if they are grown ups.
So write the content like a story.
Try to push up with some emotions and make it appealing to read.
To begin with your mail if it is your first time contacting them, try introducing yourselves in short.
Research from Fuel Design shows that customers’ buying decisions are based on emotion 80% of the time.
When you buy something, logic tells you its time to feel good about new posession that you can show off to your friends.
Follow this simple two step strategy that people want to read your email:
1. Personalise Your Emails
Using people’s names gets their attention and immediately makes your email seem more useful and relevant.
Mailchimp advises that you avoid the use of “Dear” in the subject line – instead, use their first name, full name or last name for effective personalization.
2. Ask The Right Questions
Dr. John V. Richardson, UCLA Professor of Information Studies says that there are two forms of questions:
The first is a Close-Ended Question which limits the answers/options the recipient can give to a specific question.
The answer is usually a single word or definite phrase. Such as:
- Do you enjoy connecting with friends on social media networks?
- Possible answers: Yes/No
- Is your favorite color red?
- Possible answer: Yes or No, my favorite color is.
Open Ended Questions
- In what area of internet marketing do you need urgent help?
- What do you want to know about real estate investing?
So keep your content short, easy to comprehend and to the point.
If there is a list use bullet points and organise the mail to look easy on the eyer.
Do not overuse emoticons and avoid fancy fonts.
Now let me go one step further.
Appreciate, Respect and Humility
There are often times that Emails start “Flame Wars”.
Show some humility and respect at these times and that would avoid flame wars with your professional contacts.
Show some humility and respect at these times and that would avoid flame wars with your professional contacts.
Everyone has their own pace of understanding, that’s the face of humans and bear with that.
Now let us go to 5th step
What makes your email more visually appealing?
So it is simple you need to use images in your email which make your email more attractive enough and engaging.
Tips to use images:
Use Professional Images
Use images which are professional enough so that they match with the content.Ensure that you use human images, which gives you more human touch.
Max to 3 Images
Use maximum 3 images as it should not look over crowded and it looks more appealing enough to read with proper spacing.
Use Royalty Free Images
Use royalty free stock images which will be having creative commons license and don't use images directly from Google.
The final step is to have
So CTA is the acronym of Call To Action where this is also the most neglected part of email,
where they don't provide the proper CTA for people to drive to their destination site, where subscribers end up just in reading your email and leave.
If you have written email for just telling something then its ok.
But when you have mailed where you want your subscribers to come to your website then you need to ensure to have the proper CTA.
So these are the 6 significant steps to know and follow while writing the emails which help you to convert.
I hope you will have successful email marketing campaign after reading this.
If you loved this article, please share it with your friends on social media forums.
If you have any other steps to follow to get conversions in emails tell me in the comments below.