7 Significant Steps of SEO for Startups

Startups Work

Time is the only thing they depend upon.

They are always speedy changes.

They want to get updated every now and then and want to compete with their competitors.

They would want to see that they are at front end every moment. For startups it is dangerous to entirely separate product and marketing both strategically and organisationally.

So when it comes to SEO for startups for their websites who are relying on sales and selling, you will have to focus on SEO fixes.

So if you are the startup and want to improve your website with seo for organic traffic then this article will surely help you for doing it.

I know you might be thinking that how to furbish the site for SEO or whether it consumes more time or should I need to hire SEO professional.

If you ask me then my answer wil be NO beause SEO is the Sprint I understand but if you follow the steps you will see strategic improvements for your site.

I will be guiding you with the 7 SEO Steps & Hacks which will successfully help your site to increase the organic traffic and will not even spend more time on it.

Think even about goals;

Set Your Goals

Startup SEO Goals

So here the steps you need to understand one by one.

  1. Use Free Tools From Google.
  2. Keywords Research
  3. Content Creation
  4. Findability & Backlinks To Your Startup Website
  5. URL Structure
  6. Headers
  7. Google sitemaps

So let us begin with the steps one by one:

Step 1: Use Free Tools From Google

Who doesn’t want to use free tools, rather we have to search for more of such tools to get the organic traffic to your site.

Google also provides such lot of free tools to help you out to get the organic traffic and repair your site mistakes if it is not SEO friendly.

But let me tell you one thing SEO thumb rule is Humans First and Search Engines Next because if your pages are not human friendly then Google will not rank your page in SERP (Search Results Page).

Below, I’ll discuss some free Google tools that your startup should use.

You may not use these all of these tools from the search engine giant. And, some of these tools may not suit your marketing strategy.

Even so, I’m confident that you’ll find one or two that can alter your approach for the better.

a) Google Analytics

Google analytics will collect all the data from your site on how users are behaving on your site. Which is the audience group, what are the pages that they are most using upon.

Acquisition reports in Google Analytics can be used to find what search queries and landing pages are performing (or not) in the SERPs.

Regularly monitor your GA Acquisition reports to stay informed about your website’s status.Google Analytics

b) Google Keywords Planner

Keywords are the particular words or phrases which match to the searches in search engine will help you to give the search result from your content.

So I feel that to have the best ideas for keywords on which are most competitive enough and study Keywords planner from Google in Adwords.

There’s a lot to like about this free tool, including the fact that it’s extremely simple to use.

As a content marketer, you should always be searching for keywords that can give your website or a particular blog post a boost.

For example, “content marketing” may be your primary keyword. In a perfect world, you’d rank at the top of Google for this term.

However, you know that this will be difficult. You also know that there are long-tail terms that can increase your search results.

This tool helps you uncover these terms. Check out this screenshot:


Keywords Research

c) Google Search Console

Google search console is the tool which will help you to get health report of your website; like how many pages are indexed and how many yet have to be indexed.

You can learn lot from Google SEarch console it will not review your site but also provides you the data on which keywords are working better for your contents and what you can focus for and alter the content.

My favorites are all listed under the Search Traffic drop down:

Search Console Favorites

For example, Search Analytics allows you to quickly analyse your performance on Google Search.

Search Console

If you’ve ever wondered how your keywords are performing, you can click the Position box to learn more. This will show you the average position for all of the keywords that appear in Google Search.

Position of Keywords

So these are the important free tools for startups to look on and implement in their websites for better organic traffic.

Now let us go to 2nd step

Step 2: Keywords Research

In the above case as I have given you the meaning of keywords, they are the most important tools on which you need to focus on at the beginning.

You have to research, research and lot of research to find out what people are searching for in your niche and how you can match your content to their searches  so that they come to your website for the solutions.

By using the right tools and research strategies, you can make that happen in less time than you think.

Keyword research is how we keep our ears to the ground.

The Internet is the single most important channel for reaching people today, with 50% penetration of the global population.

Global Internet Use

That’s 3.77 billion people!

Keyword research is the blueprint for your online marketing efforts, driving every decision you make.

It makes everything down the line more efficient.

And, like I’ve said before, if you don’t know which relevant keywords should lead to your site, you can’t drive traffic, sales, and an ROI.

Online marketing is getting a lot closer, but even that doesn’t cover the full range.

Some people may know it as Internet marketing, while others refer to it as digital marketing.

These differences in terms seem minimal, but they can affect whether or not we show up in the SERPs.

So this is Why small amount of time is also necessary on Keywords research.

Now let us got 3rd step

Step 3: Content Creation

Content creation is the most frustrated and tough job when it comes to marketing in SEO even for startups.

When I talk about content I speak about quality first and quantity next.

Content creation is about writing blog posts according to your niche and helping solve peoples problems with your niche.

People come to your site when you give them the purpose and value for them.

People will not come to your site if it sucks with boring content.

Some content marketing will go viral, generating tons of hot traffic to your blog, while other content will be lost in the archives.

If you want more of the first kind, you’ve got to put your readers first.

research survey by CMI showed that 48% of B2C marketers and 42% of B2B marketers now publish content more frequently than once a week.

Research By CMI

The demand for fresh, high-value content marketing is high.

If you invest time in creating it, you’ll reap the rewards.

But, the competition is strong.

Most marketers are going give up, but those who learn the tricks and get customer insights will grow their businesses.

Whenever you create content, remember that you’ve got to promote it in order to get social media shares, social signals, and the kind of traction that can improve your content readership and rankings in the search engines.

Social Media

Now let us go to 4th step

Step 4: Findability & Backlinks To Your Startup Website

Content is king but Google must be able to find it from your website. So here are the steps which will help you to make Google find your content and show it on SERP.

a) Fetch as Google.

Use this free tool from Google to make it understand and that you have new content published and publishing consistently, when it starts finding your content new and more valuable to readers then it starts showing your content in SERP.

So why not take the use of such free tools to rank in google and index faster for organic traffic.

Google Fetch Tool

b) Build Backlinks

Do you remember Google was also known a Backrub in its early days, and that’s because it was ranking the pages according to the backlinks to the websites.

So you need to sit down and find out the best websites to get backlinks for your website and start sharing the content on those sites.

Best example is start sharing your content on Quora with your niche topic and helping people find better answers on your site and also increasing your page ranking by building backlinks to your site.


So these are the important steps to follow to build the backlinks to your site.

Now let us go to 5th step,

Step 5: URL Structure Of Startup Website

URL is also as important as text. It should describe the content and match it.

URLs. They’re one of the most basic elements of SEO. Yet they’re vitally important.

More specifically:

  • URL length is listed as #46 in Google’s top 200 ranking factors
  • URL path is listed as #47
  • Keyword in the URL is #51
  • URL string is #52

There’s an infographic from Search Engine Land that covers the ins and outs of friendly URL structure.

One thing they point out is that using a top level domain (TLD) is usually your best bet.

This simply means that it’s ideal to use a “.com” domain rather than “.biz,” “.pro,” “.tel,” etc.

Now I’m not saying that you’re doomed if you use anything other than “.com” for your domain.

In fact, TLD doesn’t directly impact rankings.

So this why URL structure should also be taken care of.

Now let us go to 6th step

Step 6: Headers In Your Website

So what are these headers?

If you were to create an h1 in HTML, it would look like this:

<h1> Hi, my name is Header One! </h1>

You can take a look at this yourself.

H1s have always been a major ranking factor.

There have been plenty of trends in SEO that have come and gone, but h1s have never lost their significance.

In Moz’s most recent search ranking factors survey, the importance of tags (included in “Page Level Keyword & Content-Based Metrics”) is the third-most influential ranking factor group.

H1s are usually the most visually notable content on the page.

This is probably the most important SEO feature of h1s. And at first, it might not seemlike an “SEO” feature.

Why not? Because it’s more about the user than about the technical optimization of the page, right?

Right! And that’s the direction that SEO has taken in recent years. SEO is more about user optimization than it is about search engine optimization.

So be sure match your H1 accordingly and make it human and SEO friendly.

Now let us go to 7th step,

Step 7: Google Sitemaps For Your Website

Even though an XML sitemap is considered a “technical” side of SEO, it’s not hard to make one. And, really, it’s not “technical” either.

In fact, in just a few minutes you could create a really good XML sitemap. You don’t have to know how to code. You just have to know how to click.

Google Sitemaps

It’s free. It’s easy. It’s relatively simple, and it can improve your SEO.

(“XML” stands for “Extensible Markup Language,” a way of displaying information on websites.)

Search engines use crawlers to organize and index information on the web.


So that was all about how startups can optimize their website for SEO within their time frames.

Hope you will increase your traffic with the steps given above once implemented.

If you have got any better ways you can comment me below.

Recommended Reading

Step By Step – Beginners SEO Guide Made Simple

Good Luck!


About Anish Kokani

Anish Kokani

I'm passionate about helping people grow their Businesses in terms of Sales, Revenue and Traffic using Traditional as well as Digital Marketing. Till today, I've helped several businesses grow at the rate of 300% and much more.

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