Since its inception of email marketing people were unorgainzed and were not in pace of accepting the tool of emails.
But when people saw the ease of contacting their clients and exchanging the information was made easy, initially businesses started implementing the same.
When people started implementing the same it started having its own place of using it as the promotional tool in businesses.
Initially when email marketing was new in the industry there was more than 80% open rates in inboxes.
But today it has reduced down but it still has its own stand in the industry as it gives more flexibility at economic cost of marketing.
According to Radicati Research, worldwide email accounts have grown to 4.9 billion in 2017, and worldwide email users to 2.7 billion.
Needless to say, email marketing is still the easiest and most economic channel for reaching out to prospects.
Active email users spend more time reading and responding to emails than they do on their breakfast or shower.
Today people are using the emails for all their professional as well as personal work for the exchange of information in digital format.
Rather using papers every bit of work, people use emails so that they can maintain their records in dematerialized format.
To be more shocking even legally the email conversations are used as proof when found out necessary in solving the cases.
When compared to other marketing channels, emails remain in the inbox of subscribers and can be read or clicked repeatedly without additional costs per impression.
Let me tell you why this is important, how you can harness its power, and why email marketing will dominate 2018.
So let's get started,
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Why Email Marketing Is Dominating?
Let us be honest in answering these questions when we have the PPC, SMM & SEO marketing tools we know how much time and money does it expects from the companies, but when we compare the same with Email Marketing it reduces the costs.
You spend the money in an email marketing campaign for automation tools to send bulk emails at once.
So email marketing is getting its face in front of people to grow their businesses.
Email marketing generates visits to your site from day 1 if you have the email data with your database.
Now when we want the organic traffic to our site it takes time for new websites and to see today's scenario it takes lot of time depending upon the content generation of the companies.
Now it might take years together to get your results in first 2 pages of search engines.
But when yo9u give the equal importance to collect your visitor's emails, then you will double your traffic to your site as it increases the reach when you send the emails as soon as you update your site with new content.
Why Email Marketing Strategy Is Working?
Email marketing strategy is working due to its better conversion ratios.
When people started sending emails in the past it helped people to exchange the data easily and it even gave the opportunity to promote and send details about their new products.
Email marketing is cost effective compared to other marketing tools and it gives more better results which is already targetted audience.
Is it unwise increase focus on email marketing, which will not only be cost effective but will provide a captive source of loyal visitors?
SEO visitors cannot be considered “loyal” since they visit your blog when it’s required for them to do so, and only if your content ranks on page 1 of the search engines.
Not all blogs can get immediate SEO optimization. Some will take years to get on the first few pages. So what can these blogs do to get traffic?
Getting traffic from email marketing is 20 times easier and 30 times cheaper than SEO.
Tips For Email Marketing
When it comes to email marketing, today people have lost the mindset towards it as people are not getting the expected open rates compared to the older days.
The reason for it is very simple where people are getting 1000s of emails every day and the competition has raised to its peak and every business is promoting its products.
As usual, people ignore most of the emails as inboxes are filled with some junk most of the times.
But not to worry make sure that you write emails which will improve your conversion rates.
Here is the guide which we have written to help you out.
Here are some quick pointers for you to check and ensure that you get the most out of your campaign.
1. Be Original
Most of the times we have heard the companies saying that they will purchase the email list from outsourcing companies and they put in the data to their automation software to send the bulk emails.
But they forget one thing that you are targetting people who are not interested in your product which will obviously reduce your conversion or open rates.
So rather purchasing email list start collecting your audience emails when they visit your site.
But do not expect great results by purchasing email lists. These are almost sure to fail because these subscribers are not targeted and do not want to be getting your emails.
2. Interesting Subject Line
When I go to store or e-commerce website to buy the books, I get attracted for the compelling name, not the poor ones.
So the name of the book is the first thing which makes it sell.
In the same way, the subjects of an email should sell.
People should get attracted towards your subject in the crowd of other emails received by them.
You need to have the practice to use numbers in the subjects.
3. Creative Content
Attractive and curative subject line sells but you cannot ignore to have poor content inside the email.
Having the quality content inside the email and giving them the reason to read your email is necessary.
People should not feel that they have wasted time by opening your email.
Reward them for reading your email and give them the reason to click the link to drive to your site.
There is 95% more chance people click the link when they see the reason to visit the website.
Be sure to use attractive images and infographics in the content which are compelling and personalized enough.
4. Designing Your Emails
I believe the picture/image is a representation of thousand words.
People engage more with the images than only text, so you need to inculcate the habit,
to use the images whenever you want to tell your message to people out there.
I, recommend having images even in your emails which gives a more attractive look and increases the engagement ratio to 73%.
CTA is the acronym of Call To Action where we always forget to provide it at the right place.
We all tell people to visit the website but we do not provide any shortcut or link for them to drive to our website.
It is like we left our home to the airport without knowing the route.
This is the most common mistake we do while writing the emails.
See that you provide the CTA at proper places for your email content to drive traffic to your site.
Email marketing has been rediscovered with new automation tools, nut even after the open rates remain the same but the interesting thing is it helps brnads connect with directly targeted audience.
You are sending your promotions to those whi have already shown interest in your products.
So email marketing has increased its exposure in the year 2018.
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