Here is the complete excerpt of what Facebook has told about the best practices you can have while sharing videos on Facebook pages.
At Facebook, we want to make sure that the time people spend on our platform is well spent. With that goal in mind, we've previously shared a number of updates about video:
- News Feed ranking update to favour video content that people seek out and return to regularly
- News Feed ranking update to favour videos that inspire interaction and conversation amongst people watching that content
Since then, we have sharpened our focus on these News Feed distribution priorities and will continue to do so.
Additionally, we want to show people on Facebook the video content that they'll find most informative, entertaining and inspiring.
And our research shows that the most informative, entertaining and inspiring videos share certain elements.
We encourage you to incorporate these elements into your video content on Facebook and are sharing these guidelines to help you do so.
These best practices are designed to help you optimise for distribution and monetisation.
We also take this opportunity to remind you that we are committed to the integrity of our community and advertiser brand safety and to share our guidelines with you to maintain this.
Optimise for distribution and monetisation
To optimise for distribution and monetisation, ensure that your videos capture viewers' attention for at least one minute, have the highest possible resolution and bit rate (at least 3 Mbps if shooting at 720 pixel resolution and 30 frames per second, or at least 6 Mbps if shooting at 1,080 pixel resolution and 30 frames per second), and primarily feature motion and movement – avoid still images or slideshows.
If you're interested in generating revenue from ads placed in your video, ensure that your videos are three minutes or longer and adhere to our Content Guidelines for Monetisation to ensure advertiser brand safety and an optimal user experience. Additionally:
- Ensure that ad breaks fit naturally within your content. This will help you to optimise your earnings. Content should be set up to have the first natural break point between one and two minutes and the second between five and six minutes. This can be a scene change, a high tension moment or a preview of what's coming up next.
- The goal is to create an incentive for the viewer to stick around through the ad break. The earliest possible ad break insertion point is one minute, so we encourage creators to program their storylines to accommodate an ad break as close to one minute as possible.
- Use our automatic ad placement feature: Our automatic placement feature uses an algorithm to pick the most natural break points in a way that helps maximise your potential payout (e.g. if a natural point exists at the 1.5 min mark and 2.5 min mark, auto-insertion will pick the first one above all else to help maximise potential payout for creators).
- Automatic ad placement is on by default to make the ad break insertion process as easy as possible for you. This feature works best for videos that are already set up editorially to accommodate an ad break.