When we search for something on Google it works really hard to find which is the exact information for you to show as the result.
It tries to give you the most relevant information from zillions of webs pages.
Now how does it finds the relevant information from the web pages?
There are millions of algorithms used by the search engines, to find out the most relevant information, depending upon the keywords, titles, H1 or H2 tags, images, infographics
as well as it tries to find out how easy it is to understand and which is the most visited website and many other things in between.
Then how would you feel that it might be even one of your websites, which search engines will show it as result?
It is possible by implementing the 7 On Page SEO Techniques and optimizing your website for search engines bots so that it will be easy for them to find you.
Preferably when you make it easy for humans to understand, then automatically bots will prefer your site and that is how the search engines work.
Let us see the 7 On Page SEO Techniques,
1. Title Which Sells Your Article
When we want to purchase something, we will see the title 1st, and when we see the title, we tend to get impressed and we make purchasing decisions.
In the same way, when we search for something on Google we will see the title and decide which one to click, and when we finally click those titles which are attractive.
That is how Google records the data for optimizing your articles, that is people are actually interested to click on your titles, and it starts ranking you higher.
When it ranks you higher, you start appearing more on SERP.
Now how do you write titles which are human as well as SEO friendly, use targeted keywords in the titles at the beginning and if not possible in between your title and that is the basic thing to start with.
It should be attractive with curiosity words which makes the user know something different is waiting for him once he clicks your title.
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Now let us go to the 2nd technique,
2. SEO & Human-Friendly Link Structure
When we search in Google we see the link structure below the titles and that is what makes your article and blog post unique.
When you make it SEO friendly it will be easier for the bot to find your post an article with your link structure, which will make bot understand that this URL is actually what user is searching for.
You need to include the targeted keyword inside the link structure and you need to separate them with dashes or if you are using WordPress then Yoast SEO plugin will help you make it.
Link structure plays the major role for bots deciding that this article or the blog post is related to what the user is searching for.
When someone reads your URL structure he should get the idea of what your post contains and there is the highest probability that he will click on your article on SERP.
Here is one of my example to show you
Now let us go to 3rd techniques,
3. Interesting Heading Tags
When Google bot is searching for the relevant data it actually scans your entire article to find out what is the content that you have written and checks whether is it useful for its user.
It searches for the content which is relevant what user is searching for and you can make bot understand that you have the relevant content by using the proper headlines in between your articles.
Use H1, H2, H3 title tags to write the headlines which will make your headlines stand out in the article from the paragraph content.
When bot scans the entire blog post it will get to know the article very easily due to your headlines.
Now let us go to 4th technique,
4. Keywords Still Play A Major Role
Those were the days when people used to do keyword stuffing and you would get ranked on Google and today it is not the same case.
Google relates you content with related keywords by seeing to it that they are placed at the right content in your article.
You should all the keywords in your blog posts related to the article but at the right place with the right context.
You cannot just add them at the end of your article or at the beginning to just get ranking and you will be penalized by not ranking your website.
So keywords do still play a major role when used with right context and not by placing them in the wrong place.
Now let us go to the 5th technique,
5. Optimise Your Meta Description
The meta description is the small paragraph which we see below the search result.
You might wonder that even that is included in On-Page SEO!
Meta description will give the idea of what the entire blog post contains about.
How can you optimize your meta description?
Include the keywords related to the content in the meta description which will increase the weight of your post an article.
You need to write user-friendly meta descriptions which will be very easy for the people understand what content have you written inside.
Give the short summary of what will they get inside when they press your search result link.
Now let us go to 6th technique,
6. Images Give More Engagement
Let us say someone is searching for SEO images, and they will end up getting the result from your blog post.
When they click on your image they will end up coming to your website.
Images will drive you extra traffic when you optimize their names with the keywords relates to your post.
When you use the images users tend to spend more time on your website and even it makes your website look impressive.
Don't forget that even search engines bot finds for images in your blog posts and it will show the result only when you have the interesting images used.
Google always wants to show the better quality results to its people and that is why it finds for better results with rich UX.
Now let us go to 7th technique,
7. Write More Than 2000 Words Of Content
When Google is searching for the content which is relevant and well as which is thorough for the user it finds yours as one among them.
When research was conducted with more than 100,000 websites, the results which came on the 1st page were all having more than 2000 words of the blog post.
Why is Google expecting to write the lengthy content?
The only reason is to increase the quality of the content and in the end, you will see that you tend to use more keywords.
So more keywords in the sense more SEO friendly and more SEO friendly than more traffic.
Find the hooks and fill in the blanks by asking the questions between and increase our quality of content.
When we give the content to the user to read he should have felt that I got everything I wanted and I know what to do next.
This will help you get more retention as well as the number of returning users who are related to your particular niche.
But see that you will not just sit and write lengthy content unnecessarily and which is not actually the best practice rather write more than 1800 to 2000 words.
So these were the 7 On Page SEO Techniques for you to optimize for search engines. These will help you out to stand out from other blog posts when implemented.
Let me know in the comments below, what are your On-Page SEO Techniques.