Since its inception twitter has helped people to reach their messages with just short description. Till today it has grown to whopping 326 million active users every month.
Now this is obvious that when these many people share billions of messages at the same time your message will not be found on the timeline or newsfeed, for that you need to boost it to make it stand out of the crowd.
Now that is what you do with twitter ads.
Twitter even has some excellent results oriented ads platform for your business.
So here is the Step By Step Guide On Twitter Ads I will be sharing with you in this post.
Let us jump into twitter ads!
Why Should I Give Ads On Twitter?
Twitter is the great platform to reach the potential people as well as like minded people for your brand.
Now having only to tweet for your current followers will bore up them, so you need to always find out new followers for your community.
To reach more people and get connected with many more like minded people for your brand or business is necessary.
More than 63% of people intent to purchase the products from the brands they follow on the twitter.
So the number you are seeing above is quite huge, so the opportunity for you is staying ahead in twitter which you need to grab and take use of it.
Some other reasons for you to sponsor ads on twitter are given below in the images.
What Are The Different Types Of Ads & Campaigns To Sponsor On Twitter?
Twitter's Normal Ads For Businesses
1. Promote Your Tweets
This is the normal sponsor feture for businesses or even personal accounts to promote their tweets to reach non followers and increase their brand value as well as get exposed to new auience.
This feature is specially used when necessary for short term results.
Normally businesses use them to reach new audience with specific goal of taking tweet in front of non followers.
2. Promote Your Account
Accounts are promoted to reach new and fresh audience to get new followers to the account.
Research says that people tend to believe promoted accounts more rather than organic to follow them.
So business accounts tend to promote to get new audience followers and increase their fan base.
3. Promote Your Trends
Twitter allows you to promote your hashtag to go above the trend in the trend list. When people click on that sponsored hashtag and tweet with it increases your organic reach on the sponsored hashtag.
So businesses use Trends to sponsor so that they get more engagement for their brand accounts and increase their brand engagement to new people.
Now let us see Twitter's Ads Campaigns,
Twitter's Ads Campaigns
Images are the best way to tell you about Twitter Ad Campaigns with every details required,
As you saw the different types of ad campaigns, now let me show you how to run the one,
Create Your First Campaign
1. Name & Other Details Of Your Campaign
To start with your 1st campaign, head on to Twitter Campaign Creator
You open up with the page having the list of different types of ad campaigns on the right side of your screen and you can choose one among them to get new ideas.
Here is the image how the ideas look,
Now you have finalised what to do you will head on to Campaign Creator from your Twitter Ads Account.
Then you see the below image of list of campaigns you need to choose one.
Once selected you will open up with the below image.
Name your campaign and then start with $100 initially if it is your 1st time to get to know the complete platform.
Select the timing for your campaign and customise it rather keeping it for immediate action.
Now click next.
Below is the image you see once clicked next.
Now once you click next you will be asked to name the Adgroup name, if you are creating bunch of ads, so it is better that you name the Adgroup with your convenient name.
Make sure that you keep bid type automatic so that it is competitive enough.
Even use the audience measurement tag as well as Doubleclick tracking so check how many website visitors did your get from sponsored ads.
Now click next
2. Select Your Creatives For Twitter Ads
Creatives section is where you select the tweets you have already made or you will want to create new tweet to promote.
Below is the image for selection of tweets already made.
Below is the image for composing new tweet.
3. Audience Selection
Once you are done with the selection of the tweet or your new tweet to promote, now you will have to target the audience for the goal you are sponsoring the tweet.
Below is the image you will see once you head on to target the audience,
Select the factors like Targeting criteria, Demographics, Location & Audience features.
4. Review Campaign Details
You will get to know the details of your campaign you have selected.
Below is the image to give you the idea how it looks.
Finally, pay the amount and hit the publish button to run your 1st ad.
My Personal Tips To Publish Your Twitter Ads
Always tell your introduction in the tweets.
Provide clear CTA
Test everything rather to just depend on one campaign
Use high quality visuals like videos, images & GIF's
Learn from your organic tweets to know more about your audience engagement
Congratulations, if you have come till here, then you have successfully learnt to how to launch your 1st ad campaign on twitter.
I would like to know your 1st results of your campaign in comments below so that I can suggest you some changes to you personally.
Consider getting connected with me on
If you believe in my Why!