Even at the peak competition of social media Twitter is at par with the people's reach.
That is why businesses were attracted towards Twitter for the ew way of marketing platform.
With all the research from different businesses data I have compiled this article with 7 Steps To Leverage Business Branding With Twitter.
Here is the image to see the growth of twitter from Statista
This statistic gives information on the number of Twitter users worldwide from 2014 to 2020.
In 2019, the social network's audience size is projected to reach 275 million monthly active users worldwide.
Despite audience growth woes and revenue struggles, Twitter is still one of the leading social networks worldwide and a popular marketing channel.
As of August 2016, Twitter ranked second only behind Facebook in terms of adoption rate of B2C marketers in the United States.
Now let us get started with the steps to leverage your business brand with twitter,
1. Define Your Brand Voice On Twitter
Tweets are about aligning yourself with your brand making sure that you reach your voice to the people to hear.
It depends on your writer who aligns your brand voice with the tweets and show people what your business wants to tell to the people.
That is the biggest asset you have got.
Here are some tips to follow:
Align your tweets with the brand.
People should hear what they actually want to hear from the brand.
Tweet the emotions of your brand to the people and create the value of connection.
Now let us go to 2nd step,
2. Use Pre Planned Calendars
Have you ever wondered how these companies create content regularly & consistently?
It is only because of having the perfect editorial calendar which has the pre planned directories of work with content to be published.
It is the document which is constantly added, edited with the content regularly.
It helps in the pre planning of events, scheduling the content as per the events and programmes.
Having the editorial calendar will give you the complete idea of what to be shared & when to be shared.
Now tweeting the content with just text; is not engaging enough.
Rather adding value to the people's newsfeed, with videos and images will help increase your engagement.
Now this will be possible when we schedule the things prior enough.
Now let us go to 3rd step,
3. Schedule & Tweet Consistently
Meeting potential clients at the right place at the right time is really very important.
Having your tweets scheduled for 30 days together will help your reach potential people or your niche audience at the right time when they are online.
Tweeting at the wrong time when your audience is not active will end up wasting your time & energy.
You can schedule Tweets right from the ads campaign dashboard. If you're not an advertiser, don't fret, you can use this feature free of charge.
Remember though, that scheduling Tweets and not checking back frequently is a huge missed opportunity.
Now let us go to 4th step,
4. Join Twitter Chats
People are not just tweeting, they are engaging with other like minded people in the tweet chats, which minimum of every topic has its own tweet chat.
Now it is opportunity for the businesses to go and involve in the chats to attract the people or like minded people related to your business and increase your reach as well as boost your followers.
Here is some more info about tweet chats:
Now let us go to 5th step.
5. Quick Adaptation Is Healthy Behaviour
Waiting for people to respond and watching what others are doing in the trends or other times especially in peak times is unhealthy behaviour on twitter.
Rather participating in the trends related to your business and involving in the discussions will help you engage with more audience.
Adapting to the new trends and showing your participation with new people will gain you more exposure.
Planning ahead is great, but sometimes the best Tweets are created on the fly.
Don’t be afraid to stray from the calendar if an opportunity presents itself.
Make sure to capitalize on trending topics, timely world events, or even just a great mention from someone else.
Now let us go to 6th step,
6. Involve Into Multiple Streams Of Tweets
Focusing only on one sided marketing on twitter will not help.
I feel this is not only on twitter, this applies even with other social media platforms as well.
Some businesses want to play safe when they are working on digital media platforms.
But I feel you need to be in flow with conversations of replying to the tweets, commenting on other tweets.
Commenting on other tweets which is related to your niche of business and sometimes even pitching the new customer when he is in the problem will help you do it.
So do not just focus on one sided marketing, rather divert yourself with other strategies for tweets.
Now let us go to 7th step,
7. Mix The Strategy
Conduct multiple experiments by tweeting with different types of content like photos, videos and GIF. See how your tweets perform and reach out more number of people.
Focus on having a balance of organic and paid content. Strong paid campaigns can impact your organic Tweets and vice versa.
With proper planning, continued tweaking and a little creativity, you can craft a Twitter strategy that both elevates your brand and fosters your community. Ready to start implementing these tips?
So these were the 7 Steps To Leverage Your Business Brand With Twitter.
Apply the above strategies and see how it performs to your business brand and let me know your results in the comments below.
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